Principal Marketing Specialist, Student Success

This Principal Marketing Specialist, Student Success position is with University of Arizona in Tucson, AZ. Collaborate and communicate with campus partners to align marketing initiatives, coordinate shared campaigns and leverage resources effectively. Guide internal staff and campus partners on marketing best practices, policies and brand standards to ensure consistency and compliance across all communications. Champion the strategic use of data, assessment and analytics to inform decisions, optimize campaigns and identify new opportunities for audience engagement. Develop marketing strategies and deliver marketing messages with the intent of promoting Student Success and its departments. Develop annual strategic marketing plans for Student Success units. Spearhead the creation of high-impact marketing content and collateral in digital and print formats, ensuring messages are audience-focused, data-informed and on brand, using the university's proprietary software and systems. Direct complex marketing campaigns from planning through post-campaign analysis, ensuring alignment with institutional priorities and measurable performance outcomes. Oversee Student Success and Think Tank social media, web, and digital/print materials by shaping content strategy, voice and engagement approaches to support departmental objectives. Supervise junior marketing staff and student employees, providing direction, feedback and knowledge transfer on advanced marketing concepts and tools. Provide oversight of division's student engagement and professional development event logistics, including managing promotional materials and post event follow up. Maintain Think Tank's marketing budget and manage promotional materials inventory. Participate in research, professional organizations, and university committees to advance student success efforts and promote professional growth. Communicate regularly with supervisor about project progress, challenges, and strategic recommendations. Knowledge, Skills, and Abilities Strong knowledge of academic support resources available to students. Knowledge of university branding expectations. Skill in applying university branding and complying with established guidelines. Strong writing, editing, and storytelling skills with an ability to create engaging content. Ability to communicate effectively with individuals from a wide variety of backgrounds. Ability to think strategically and problem-solve confidently. Ability to work on and deliver multiple projects simultaneously. Ability to prepare marketing materials that are clear and strategic. Familiarity with Student Success division and departments.